Rogers Launches Sportsnet Streaming Service for Cord Cutters

Sportsnet will now be available to all Canadians as a direct to consumer service beginning tomorrow.

Sportsnet NOW is a live streaming service of six Sportsnet linear channels, giving sports fans access to the great content that has been unavailable as a standalone service to date.

Sportsnet is the first mainstream sports TV channel in North America to be offered direct to consumers. Sportsnet NOW will be available on tablet, mobile and online, for a monthly subscription of $24.99 with no contract and a 7-day trial period. Sportsnet NOW remains included for existing Sportsnet cable, IPTV, and satellite subscribers where available.

"Rogers is Canada's home for the best in sports, and Sportsnet NOW is a complementary service to our other offerings that gives Canadians even more choice when it comes to how they consume their sports content," said Rick Brace, President, Rogers Media. "We are committed to driving innovation in sport – and with this service, we're bringing sports to our audiences in a new and exciting way."

"This service is ideal for sports fans who do not have a TV subscription, but still want to watch live sports," said Scott Moore, President, Sportsnet & NHL Properties, Rogers. "With Sportsnet NOW, Canadians can choose to watch all the live action when they want it, anytime, anywhere. Sportsnet NOW is the fans' all-access pass to Sportsnet content."

With a subscription to Sportsnet NOW, customers will receive live streaming of Sportsnet Ontario, East, Pacific, West, ONE, and 360 – online, on tablets, and through mobile devices.

Live streaming content includes NHL, MLB, NBA, junior hockey, soccer, tennis, Grand Slam of Curling, IndyCar, CIS, Tour de France, as well as original programming such as Tim & Sid, Sportsnet Central, Hockey Central, Gotta See It, Misplays, Plays of the Month, and Sportsnet Presents.

Sports fans can subscribe directly to Sportsnet NOW via Sportsnet.ca/NOW, then stream on a PC or laptop from a web browser at now.sportsnet.ca

The Sportsnet app will be available via the iTunes App Store (iOS) or Google Play Store (Android) and compatible with Apple iPhone, iPod Touch, iPad, as well as Android mobile and tablet devices.